Migrating to Shopify Plus: A Sustainable Strategy for Enterprises
In the development journey of enterprises, e-commerce platform migration becomes an inevitable step, especially when facing rapid changes in technology and market demand. With global e-commerce sales forecast to surpass the 4 trillion USD mark by 2024 and the Vietnamese market could reach 39 billion USD by 2025, updating the platform is not just an option but a vital factor to maintain competitiveness and meet the ever-increasing demand of customers.
When running an e-commerce website, businesses often face many new challenges such as: needing to add features, upgrade the interface or optimize the system. When the current platform no longer meets the development requirements, switching to a new platform becomes necessary. The platform you choose will directly affect the scalability, performance, user experience and SEO results of the website.
Migration can be complex and costly without a detailed plan. However, with a clear strategy and careful preparation, you can minimize risks and avoid unexpected problems. In the next section, Meowcart will delve into why businesses need to migrate, migration methods, and steps that businesses need to prepare before starting. In addition, we will make suggestions on which platform may be the best choice for you to ensure the process goes smoothly and does not affect your business operations.
What is Ecommerce Migration?
What is ecommerce platform migration?
Ecommerce Migration is the process of moving all of your online store’s data, products, and functionality from an old system to a new one. The goal is to increase performance, expand features, and improve customer experience. Simply put, it’s like moving your business to a new, more modern office, not just a change of location but also an upgrade of the work environment to achieve higher business efficiency and better customer service.
Why do businesses need to switch platforms?
There are many reasons why businesses need to make a platform transition, including:
Performance and speed
A slow website can reduce customer satisfaction, increase bounce rates, and directly impact revenue. For example, if a customer has to wait more than 3 seconds for a page to load, they are likely to leave, as was the case with an online fashion store that lost 10% of its revenue due to slow page load times. Migrating to a new platform can significantly improve this speed.
Limited functionality
Many businesses find that their current platform no longer meets their business needs or cannot integrate new features like localization, personalization, and other advanced integrations.
Limited scalability:
As your business grows, the need for scalability increases. An outdated or overly restrictive platform can limit your ability to scale and reach new markets.
Enhance user experience
Today's consumers expect a smooth and enjoyable shopping experience. A new platform can provide a modern user interface, easier checkout process.
Reduce operating costs
An aging, complex platform can require high maintenance costs. Migrating to a new solution optimizes processes and saves money in the long run.
Change business strategy
As business strategies change, such as expanding into international markets or changing business models, businesses need a flexible, scalable platform to meet business needs.
Low security
An older platform may lack advanced security features, increasing your risk of cyberattacks and data security risks. Migrating to a new platform improves security measures, protecting customer information and business data from threats.
Types of eCommerce Platform Conversions
1. Switching from one platform to another
Migrate your online store from one platform to another with better features and integrations. For example, move from Haravan or BigCommerce to Shopify Plus.
Switching from one platform to another
2. Phased Conversion
Instead of switching the entire system at once, this process can be done in stages. For example, moving from WordPress to a new CMS like Shopify while still using the old database and payment system. This allows businesses to upgrade the user interface without completely disrupting business operations.
3. Switch from "Monolithic" to "Microservices" model
"Monolithic" and "Microservices"
In the “Monolithic” model, the entire website operates as a single block, while the “Microservices” model breaks down functionality into separate, independently functioning parts. This allows for customization and expansion of each part without affecting the entire system. This is an attractive option for businesses that are adopting the Headless Commerce model (a model that separates the front-end and back-end).
Migrating an ecommerce platform can be complex and requires a detailed plan to ensure the process goes smoothly and business goals are achieved.
Steps to prepare businesses when switching website platforms
When a business decides to switch e-commerce platforms , careful preparation is essential to ensure the process goes smoothly and efficiently. Here are the key steps to take:
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Evaluating and selecting a new platform: Businesses need to identify key criteria for a new platform, including scalability, flexibility, and integration with existing systems. Selecting the right platform is the first step and is critical to the success of the entire process.
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Identify requirements and desired features : Identify the specific requirements and features that should be included on the new platform. This includes features that support current business as well as the ability to accommodate future needs.
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Plan for data migration and backup: Ensure that data is fully and securely backed up on the current platform before migrating. Identify the types of data that need to be migrated such as customer information, products, orders, and perform backups to avoid the risk of data loss.
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Prepare for integration and testing : Identify the systems and tools that the new platform needs to integrate with, such as CRM, ERP, and other software. Ensure the new platform is capable of integrating with existing systems or plan for necessary adjustments.
Shopify Plus: The Ideal Platform for Ecommerce Migration
One of the prominent platforms and chosen by many large businesses around the world when performing Ecommerce Migration is Shopify Plus. This is the premium version of Shopify, designed specifically for large businesses, providing superior scalability, flexibility and performance.
Learn more about Shopify Plus at: What is Shopify Plus? #1 Enterprise commerce platform
Shopify Plus Platform
In Star Shopify Plus To be choose select row for large scale enterprises (Enterprise)?
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Flexible scalability : Shopify Plus allows businesses to scale easily, suitable for fast-growing businesses.
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Performance and Speed : With the ability to handle thousands of orders at once without slowing down your site, Shopify Plus ensures a smooth user experience.
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Top-notch security : Shopify Plus meets the highest security standards, protecting business and customer data from security threats.
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Diverse integration : Shopify Plus supports integration with CRM systems, ERP systems and marketing tools, helping businesses manage and optimize business processes.
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International support : Shopify Plus makes it easy for businesses to expand internationally, supporting multiple languages and currencies.
In addition, Shopify Plus fits into a business’s long-term growth strategy. With reasonable maintenance costs and advanced security features, the platform not only helps reduce operating costs but also frees up budget to invest in marketing and business development strategies, thereby ensuring sustainable growth.
Conclude
In summary, Ecommerce Migration is an important step for businesses to stay competitive and meet market demands. Although it can be challenging, careful preparation and planning will help optimize performance and user experience, expand growth potential, and minimize risk. Ensuring a smooth transition is key to creating a solid foundation for sustainable growth in the future.
