Shopify Summer Editions 2024: Top 10 Highlights

On June 25, 2024, Shopify launched Shopify Summer Editions 2024 , a powerful revamp with over 150 new updates, committed to providing businesses with a faster, more sustainable, and easier-to-integrate e-commerce platform. Shopify continues to affirm its position after two decades of revolutionizing e-commerce with the goal of helping businesses compete and grow sustainably. These improvements by Shopify not only expand capabilities but also promote sustainable growth for businesses in an increasingly competitive e-commerce landscape.

To help businesses easily grasp the changes, Meowcart has summarized the 10 most important features in this version.

So what improvements does the Shopify Summer 2024 version have?

Shopify Summer 2024 Update

Key improvements in Shopify Summer Editions 2024:

1. Markets

2. Split Shipping

3. Shopify Magic

4. Unified Analytics

5. Theme Style Settings

6. Hydrogen Visual Editor

7. Managed Markets

8. In-Store Pickup & Shipping

9. Retail POS (Retail Payment)

10. Semantic Search

Here's a detailed look at these promising new features:

1. Markets: Command center for businesses expanding global sales

Markets is one of the standout features of Shopify Summer Editions 2024, this update is a turning point for business owners when they want to expand their business overseas, to B2B or even to physical stores (POS). All of the above elements can be controlled, developed and managed in one place without having to be too knowledgeable about the in-depth settings of the Shopify platform. Here is how this feature works in detail:

Unified business management : You can monitor all your marketplaces and their settings from a single dashboard, making it easier to manage your business across different regions.

Simplified global selling : Shopify Markets simplifies the complex aspects of selling internationally, including filing taxes, handling duties, creating prepaid shipping labels, managing customs documentation, and protecting your business from fraud.

Expand into new markets: From a single dashboard, you can create and manage new markets that your business wants to reach, such as Thailand, Korea, or the United Kingdom, etc. With this new Shopify Summer Editions 2024, product categories and prices are customized for each region. In addition, you can also adjust the store's interface to suit each specific audience such as local languages, deploy special promotions for each target region. Most of all, you can highlight products that are suitable for that target market. This will help you easily expand your brand's business across borders and serve customers in each region effectively.

Minimize taxes and fees: You can integrate both import duties and taxes directly into your product prices to provide customers with an all-inclusive price. This eliminates surprise fees at checkout, improves the shopping experience, and increases conversion rates. With all-inclusive pricing, customers know exactly what they’ll pay up front, reducing the risk of purchase hesitation and creating more confidence in their purchase.

Integrate diverse shipping units

In Shopify Summer Editions 2024 , shipping integrations have been significantly improved, making it easier for businesses to connect with a wide range of domestic and international carriers. From familiar domestic carriers to international services like UPS , Shopify offers superior flexibility, optimizing the entire delivery process. This allows customers to choose the shipping method that best suits their needs and budget. Instead of having to spend time working with different shipping partners, businesses can now manage everything through a single system, saving time and optimizing resources.

Auto-edit for international orders: With Shopify’s auto-edit feature, businesses can easily manage international orders without having to worry about updating taxes, fees, or currency changes. Instead of having to do these processes manually, with this new version, you no longer have to worry, because Shopify automatically updates this data, making it simpler for businesses.

Simplified B2B expansion for Shopify Plus: For businesses using Shopify Plus, expanding into B2B markets is easier than ever. You can manage bulk orders, set up tax exemptions, and meet specific B2B needs from the Markets hub. This allows your business to streamline processes while still delivering high performance for your business.

To make the most of these features, Meowship is a comprehensive shipping solution for businesses.

Meowship - Comprehensive shipping solution for e-commerce businesses, flexibly integrated with leading shipping units.

Developed to integrate seamlessly with Shopify , Meowship helps businesses connect directly with leading shipping partners in Vietnam, improving processing and delivery processes. With Meowship, managing multiple shipping partners from a single platform becomes simpler and more efficient , saving time and increasing competitiveness.

Learn more about Meowship features here: Meowship Features

2. Split Shipping

Shopify Editions Summer 2024 has upgraded Split Shipping, bringing significant improvements to managing shipping options. This new feature, powered by UI Extensions, allows developers to easily customize shipping options and destinations for each item in an order. With the update from Shopify Editions Summer 2024 , customers can see detailed information about costs and delivery times for each method, helping them make smarter decisions and enhance their shopping experience.

Previously, there was only one shipping price for the entire order, but now businesses can provide transparency and options for split orders thanks to Shopify Editions Summer 2024 .

Customers can:

• Price Priority: Choose the most economical shipping method for each item.

• Prioritize speed: Choose the fastest shipping service for all products.

• Custom Options: Select individual shipping methods for each item.

This feature not only improves the shopping experience, but also increases customer satisfaction with the business's service, helping customers manage orders more effectively from saving costs to meeting the demand for delivery speed.

3. Combining AI with Shopify

Sidekick Virtual Assistant

Able to automatically answer customer questions, as an AI-powered commerce assistant, Sidekick understands your products and customers and helps facilitate the buying process.

Sidekick Feature in Shopify Summer Editions 2024

Shopify magic

Shopify magic is a new AI-powered feature offered by Shopify. It includes a suite of intelligent tools that use AI technology to automate and enhance the sales experience for businesses. It helps optimize business operations and customer interactions through features such as automated content generation, media management, and real-time customer support.

Shopify Magic Features in Shopify Summer Editions 2024

With Shopify Magic, businesses can easily perform complex, complex operations like designing product images, providing customer service, all powered by AI to save time and improve efficiency.

4. Unified Analytics

Data is one of the most important factors in running a successful business website. Understanding your customers, their behavior, and your store’s performance in real time is essential to making informed decisions. With new analytics in Shopify Editions Summer 24, merchants can now customize their reports to track the metrics that matter most to their business.

Unified Analytics feature in Shopify Summer Editions 2024

Benefits for businesses:

• Fast and smart: Access to real-time reports and insights helps merchants react faster to new trends and opportunities.

• Intuitive and easy to use: An intuitive and user-friendly interface will simplify data navigation and analysis. Even non-data professionals can easily understand and extract important information from their data.

5. Theme Style Settings

Theme Style Settings, new feature in Shopify Summer Editions 2024

Theme Style Settings in the Shopify Summer Editions 2024 update allow merchants to easily customize the look and feel of their website to match their brand. This feature helps your business maintain a consistent brand image, further customize the visuals and design of your store, improve the customer experience by optimizing the layout and navigation, making it easier for customers to find and interact with products. Increase customer loyalty and create brand recognition more effectively.

6. Hydrogen Visual Edit

Hydrogen Visual Editor , powered by Utopia, is changing the way you build and manage your online store. It makes creating and editing your store simpler and faster, thanks to its intuitive and easy-to-use interface.

Key benefits of Hydrogen Visual Editor in Shopify Editions Summer 2024 include:

Easy to build and customize: Your entire team can easily build and customize their store without constant intervention from developers. This allows non-technical team members to handle content updates and design tweaks on their own.

Seamless integration with GitHub: Changes are synced directly to GitHub, ensuring your code is always accurate and reliable. Developers can continue to use tools like VS Code and GitHub, and deploy previews instantly with Oxygen.

Easy Data Integration: Hydrogen Visual Editor supports data integration from sources like metaobject, Shopify Storefront API, or your CMS. You can update content directly in the editor without having to go through many complicated steps.

Hydrogen Visual Editor in Shopify Editions Summer 2024 helps you achieve greater efficiency in managing and developing your online store, you can save time and enhance team coordination.

Hydrogen Visual Editor makes it easy for your business to create and customize an online store without too much developer intervention. Seamless integration with GitHub ensures accurate and reliable source code and allows for instant preview deployment. You can also integrate data from multiple sources and update content directly in the editor, increasing flexibility and efficiency in store management.

7. Managed Markets

Managed Markets is a new feature in Shopify Summer Editions 2024 that makes it easier for merchants to manage and expand their business across multiple international markets. Instead of dealing with the complexity of managing each individual market, Managed Markets allows businesses to manage their markets from a single location, simplifying the process and saving time.

Managed Markets feature in new version 2024

This feature automates complex tasks like setting prices, managing inventory, and adjusting shipping and tax policies for each region. As a result, you can focus on expanding your business without worrying about the details, ensuring that you can deliver a consistent and optimized experience to customers globally.

8. In-Store Pickup & Shipping

Store pickup and delivery is a feature that allows customers to choose to pick up their items in-store or have them sent back from there. This provides flexibility and convenience, improving the shopping experience by allowing customers to save time and shipping costs. At the same time, businesses can manage orders more efficiently, combining online and in-store channels to better meet customer needs.

9. Retail POS (Retail Payment)

Shopify’s updated Retail POS improves the customer experience by providing detailed information about your return policy at checkout, reducing confusion and ensuring customers understand the process. The POS also provides customers with digital receipts, allowing them to easily sign up for your email list, helping businesses build stronger customer connections.

10. Semantic Search.

In the Shopify Summer Editions 2024 update , Shopify introduced Semantic Search , which improves the user search experience on your online store. Powered by AI and Natural Language Processing (NLP), this feature helps better understand the intent of customers when searching, thereby providing more relevant results, even when users do not use exact keywords.

How Semantic Search Works

• NLP helps search engines understand the meaning and context of a query.

• Identify customer intent to analyze their goals when searching.

• Contextual analysis and knowledge graphs help the system recognize relationships between words, entities, and images.

• Machine learning continuously optimizes based on user interactions.

This feature is currently available on Shopify Advanced and Plus plans with fewer than 200,000 products. The ability to provide detailed information about shipping costs and times helps customers make smarter decisions and improves the overall shopping experience.

Benefits of Semantic Search

• Deliver more accurate and relevant search results

• Supports synonym recognition and natural language.

• Increase customer satisfaction and engagement, thereby driving sales.

Semantic Search helps reduce the number of customers who cannot find the desired product, avoids cart abandonment, and creates an optimal shopping process that is effective for both businesses and customers.

Conclude

Shopify Summer Editions 2024 demonstrates Shopify’s commitment to customer-centric design and innovation. With a focus on customization, streamlined processes, advanced analytics, and AI capabilities, Shopify continues to lead the way in enterprise ecommerce solutions for businesses around the world. These updates not only help businesses optimize their operations, but also ensure that customers have a seamless and personalized shopping experience.

As we move deeper into 2024, these new features will certainly play a key role in helping businesses thrive in the ever-changing e-commerce landscape.