Top 5 successful cosmetic brands in Vietnam with Shopify

The cosmetics and personal care products market has been witnessing a continuous boom around the world. In developed markets such as the US, Europe, Korea or China, this is no longer strange. International cosmetics brands have quickly realized the potential of online business, leading to heavy investment in e-commerce platforms such as Shopify to expand their reach and improve business efficiency. In Vietnam, Shopify is becoming an essential tool for cosmetics brands that want to connect more deeply with customers, helping them not only catch up but also lead the trend.

According to research from Euromonitor, the e-commerce retail market in Vietnam, including cosmetics, is expected to account for a large portion of total global retail sales by 2025. The cosmetics industry is benefiting from the strong growth of e-commerce, with cosmetics and personal care products making up a significant portion of consumers' online shopping baskets.  Due to the increase and change in shopping habits, many cosmetic brands have focused on developing and upgrading their websites to reach customers more effectively. Shopify has become a preferred choice for these brands, not only because of its ability to expand their online presence but also because of the comprehensive solutions that the platform offers, contributing to their sustainable growth.

Learn more about Shopify at: What is Shopify? Pros and Cons of Shopify 2024

Below are the Top 5 cosmetic brands in Vietnam who are pioneers in applying Shopify to expand their online business, thereby reaping great success thanks to this platform.

1. Ofelia Vietnam

Ofelia is a famous cosmetic brand originating from Vietnam, created by a famous beauty blogger in Vietnam, Chang Makeup. It is not surprising that Ofelia has quickly asserted itself in the market with lipstick, blush, and other makeup products.

Ofelia on Shopify showcases its distinctive brand with a clean, recognizable interface

Since its launch in 2016, Ofelia has quickly gained the love of customers thanks to its creative promotional campaigns and superior product quality. Ofelia has continuously promoted digital marketing activities, from organizing live sales, implementing advertising through social platforms, to collaborating with KOLs and influencers, all of which are effectively implemented on the Shopify platform.

• Comprehensive product management: Ofelia can easily manage products, inventory, and sales processes, and optimize business processes. 

• Enhance brand presence with professional and customized designs from the Shopify platform, thereby ensuring Ofelia's brand image consistency to customers.

• Not only that, Shopify also supports reaching global customers through international payments and integrating many marketing tools, helping Ofelia understand customers' desires and reach them more easily.

2. E-Herb

E-Herb is a Vietnamese cosmetic brand with 100% natural ingredients, with the goal of specializing in providing pure natural skin care products. The key factors of Eherb are product quality, safety, effectiveness for all skin types, and ultimately meeting customers' expectations for the product.

Starting with WordPress as an e-commerce platform, E-Herb found some limitations in customizing and developing additional features for their website. From there, E-Herb looked for a new platform to enhance the user experience. 

After careful consideration, Eherb decided to move to the Shopify platform for their website.  This decision not only helped them improve the website interface into a more modern and easy-to-use version, but also integrated effective marketing tools such as email marketing and digital advertising, helping to narrow the gap with customers.

Using the Shopify platform, E-Herb's website truly reflects the brand's identity. The interface design creates a unique shopping experience where each product is not only presented but also tells its own unique story.

E-Herb's elegant interface is built by Meowcart on the Shopify platform.

Moving from another platform to Shopify has helped E-Herb significantly improve their sales process, thanks to Shopify's strong market expansion capabilities, Eherb can affirm its leading position in the organic cosmetics industry in Vietnam, and can also expand their influence globally.

3. Vital Beauty

Vital Beautie, when entering the Vietnamese market in early 2024, decided to use Shopify to deploy its online store. Shopify, known as a global companion in the field of e-commerce, provided Vital Beautie with a platform with outstanding customization and optimization capabilities.

Is this not only helping the brand to be found online but also reaching an international customer base? It is, and more than that, it helps the order processing process run smoothly anytime, anywhere. Thanks to Shopify, Vital Beautie offers consumers a smooth, complete online shopping journey that reflects the essence and philosophy of the brand. Shopify, considered a giant in the field of e-commerce, has an international reputation.

Thanks to this platform, Vital Beautie not only improves SEO but also reaches customers worldwide easily and manages orders more effectively.

Vitalbeautie's elegant interface is built by Meowcart on the Shopify platform.

4. Sulwhasoo Vietnam

Sulwhasoo, a high-end cosmetics brand from Korea, is a product of the Amore Pacific Group, founded in 1997. After Sulwhasoo entered Vietnam, the brand chose Shopify Plus and used Meowcart to build its website. At the same time, it can connect more deeply with Vietnamese customers.

Shopify Plus is more than just a website building platform, it is also a smart business strategy with special features. Together with Shopify Markets, Sulwhasoo has been able to access the global market more directly and easily, creating unlimited business opportunities.

Sulwhasoo's premium theme is built by Meowcart on the Shopify Plus platform.

Additionally, Shopify Plus' flexible customization capabilities are also one of the key factors that brands choose, unlike other platforms. or other systems, Shopify also allows brands to easily express the image and branding they desire and the core values ​​of the product. products to customers through just one website.

In addition, with the support of Meowcart, Sulwhasoo has also applied special marketing programs for its customer group. A cosmetic brand website, where not only can customers visit to buy products but also register to try products, customers can also participate in skin quizzes to choose the perfect product and solution for their skin.

5. Obagi

Obagi, a famous pharmaceutical and cosmetic brand in Los Angeles, USA, officially entered the Vietnamese market at the end of 2023, marking an important milestone in their global expansion journey. Since its introduction in 1988, Obagi has become a leading brand in skin care thanks to its deep understanding of the skin and quality products from scientific research. With more than thirty years of service, Obagi has not only been recognized for its quality but also won the hearts of many customers worldwide.

To affirm its leading position and promote the development of the skin care industry in the Vietnamese market, Obagi chose Shopify as the main platform for their website. This is an initial strategic step, showing Obagi's commitment to investing in technology and brand development. Shopify has helped Obagi build an online sales website, where the philosophy and values ​​of this cosmeceutical brand are clearly and vividly conveyed.

Obagi Vietnam official website on Shopify platform

Choosing Shopify is not simply to bring Vietnamese customers high-end and effective skin care products, but also shows that Obagi is committed to long-term and deep investment in this market. This is part of a long-term strategy that any business should apply to achieve sustainable development and maintain a leading position in a fiercely competitive market.

Conclude

In the rapidly growing beauty market in Vietnam, Shopify emerges as a strategic solution for cosmetic brands looking to expand their business online. The platform is not only intuitive and end-to-end, but also provides breakthrough marketing tools, helping Vietnamese brands reach customers in a smart and effective way. Moreover, Shopify’s flexibility and customization capabilities allow brands to not only increase their presence but also optimize the entire sales process, enhance the shopping experience and strengthen customer relationships.

Can Shopify help Vietnamese cosmetic brands reach the world? It is worth noting that Shopify not only supports these brands to compete domestically but also creates opportunities to step into the international arena - an aspiration that not every domestic business dares to think about. Thanks to Shopify, this is more feasible than ever, especially in the context of e-commerce and globalization. Investing in Shopify is not only aimed at increasing revenue but also an affirmation of the brand's commitment to quality and excellent customer service.