Top 8 Vietnamese Local Brand Websites Successful with Shopify
In recent years, the Vietnamese fashion market has witnessed a strong explosion of Vietnamese local brands. According to a report from BFN Magazine, from February to May 2024, local fashion brands have attracted strong attention from both domestic and international markets, with a significant increase in the number of customers. The event of BLACKPINK's Lisa wearing outfits from Vietnamese local brands has created a big push for global brand recognition.
One of the key factors that helps Vietnamese fashion brands effectively access the international market is building a professional, easy-to-use website and integrating the latest e-commerce solutions. To expand the international market, many local brands have chosen Shopify as the website platform to build their brand. Shopify not only supports order management, optimizes the shopping experience but also helps implement effective marketing campaigns, contributing to bringing Vietnamese brands further on the world fashion map.
Below is a list of the Top 8 leading local brands in Vietnam, fashion brands that have successfully used Shopify to expand their international markets:
1. Bupbes
Bupbes website on Shopify platform
(source: https://bupbes.com/)
Having only launched since late 2022, BUPBES has quickly made a strong impression in the Vietnamese and international fashion scene. From unique Y2K designs, combining cuteness and personality, BUPBES has attracted the attention of many big international stars such as Rosé (BLACKPINK), (G)I-DLE, Jessica Jung, and Vietnamese beauties such as Chi Pu, Khong Tu Quynh.
In 2023, BUPBES won 11,946 votes at the WeChoice Awards in the Z-Local Brand category - Local Brand Loved by Young People , marking an important turning point in the brand's development journey. In particular, the outfit Rosé wore at the concert was honored by Vogue Singapore as one of the impressive fashion moments, helping BUPBES's name reach further in the international market.
To support rapid growth and brand expansion, BUPBES chose Shopify as its website building platform. With flexible customization capabilities and powerful integration tools, Shopify has helped BUPBES manage everything from product display to secure and smooth payment process. Thanks to the comprehensive solution from Meowcart , BUPBES' website provides a professional, optimized and user-friendly online shopping experience, contributing to improving customer satisfaction and retention. Choosing Shopify not only helps BUPBES expand its brand online but also builds a solid foundation to reach further in the global market.
2. Metiseko
Metiseko website on Shopify platform
(source: https://metiseko.com/)
Metiseko was founded in 2011 with the mission of creating luxurious, sustainable fashion products imbued with Vietnamese cultural values . As one of the pioneering local brands , the brand started with a modest retail store, but quickly developed and affirmed its position in the eco-friendly fashion industry. Metiseko 's designs combine sophisticated European style with typical Vietnamese motifs , using high-quality silk and organic cotton.
With each product, Metiseko is committed to bringing real value, from the meticulous production process to the care of every small detail. From the beginning, to expand the international market , Metiseko chose Shopify as the platform to build its website. Metiseko not only enhances its presence but also creates favorable conditions to reach further in the Vietnamese local brand community.
Shopify has been key to Metiseko’s international expansion, thanks to its flexible and easily customizable e-commerce platform. With multi-language and multi-currency support, Metiseko can seamlessly communicate and transact with customers from all over the world. Shopify not only integrates seamlessly with global sales channels, but also enhances the customer shopping experience, thereby reinforcing Metiseko’s brand image as a sustainable fashion icon with a strong Vietnamese identity on the international map.
3. Chaut Fifth
Chaut Fifth's website on Shopify platform
(source: https://chautfifth.com/)
Chautfifth , a local handbag brand founded by Tran Hoang Chau (Chau T), was born in 2022. Although she does not have a professional fashion background , Chau has used her passion for art and architecture to create unique products that are suitable for consumers' budgets. With a youthful, dynamic style and sophisticated design, Chautfifth quickly made its mark in the local brand market . As of September 24, 2024, the brand has sold more than 130,000 products and aims to increase sales by 100% compared to 2023.
To lay the foundation for its international expansion, Chau Fifth chose Shopify as its primary commerce platform, helping to optimize its online sales operations globally. Shopify offers outstanding features such as multi-currency support, multi-language support, and integration of multiple international shipping methods, making it easy for Chautfifth to reach and serve customers in markets such as the US, Thailand, Japan, Korea, Canada, Europe, Indonesia, Malaysia, Philippines, Hong Kong, Australia, and Singapore.
With Shopify, the brand not only manages its online store effectively but also ensures a smooth shopping experience, making it easy for customers to interact and access products from anywhere in the world. Thanks to the support from this platform, Chautfifth is confident in its goal of strong growth, conquering international markets and affirming its position as a Vietnamese fashion brand on the global map.
4. Feng System
Feng System's website on Shopify platform
(source: https://fengsystem.co/)
Feng System was founded in late 2021 by two brothers, Phung Ai Nguyen (Lim Feng) and Phung Quang Dat, from Thua Thien Hue city. Despite starting up in a difficult time for local brands, Feng System quickly built a reputation thanks to its unique vision and passion for unlimited creativity. Feng System stands out with its message of blurring the boundaries between community, gender, and age, always encouraging creative freedom, especially for young people.
Standing out with its futuristic and surreal style, Feng System quickly made an impression with campaigns such as "BODEGA REVISITED," a collaboration with singer Duy Manh, which attracted great attention on social media. To realize its goal of international expansion and bring its products closer to global customers, Feng System chose Shopify as its website building platform.
Shopify not only provides powerful features to optimize the website but also supports in boosting global performance without affecting page load speed. This helps Feng System create a smooth shopping experience for customers around the world. This partnership has helped the brand expand its presence in the international market, affirming its position in the global fashion industry in a strong and sustainable way.
5. SEESON
SEESON website on Shopify platform
(source: https://www.seeson.vn/)
Founded in July 2018, SEESON is a Vietnamese brand specializing in the production of contemporary eyewear frames with designs developed in Hanoi. Positioned as a specialized design studio in the field of eyewear frames, SEESON focuses on exploring new shapes and structures, inspired by industrial materials and the natural beauty of Cellulose Acetate.
SEESON products are exquisitely crafted by highly skilled and experienced artisans, combined with high-quality materials and strict quality control processes. Thanks to meticulous attention to detail, SEESON frames are not only a fashion accessory but also a lasting companion over the years.
To expand its international market and enhance its global presence, SEESON chose Shopify as its main e-commerce platform. The platform provides powerful tools that help SEESON easily manage its online business, from product display to secure payment processing. Using Shopify not only helps SEESON increase its global customer reach, but also affirms the brand's position as a leading local brand in the eyewear fashion industry , bringing high-quality products to consumers around the world.
6. Trioji
Trio Ji's website on Shopify platform
(source: https://www.trioji.vn/)
Trio Ji is a Vietnamese fashion brand that stands out for its elegant, sophisticated and charming style. Built on the foundation of honoring the independent and modern beauty of women, Trio Ji not only brings fashion designs but also conveys the spirit of uniqueness and reality in each collection. Each Trio Ji product is a perfect combination of elegant shapes, sophisticated cuts and high-quality materials such as silk, linen and chiffon, bringing a timeless beauty that is still modern and trendy.
With typical neutral colors such as black, white, gray, and soft shades like pastel pink, Trio Ji creates designs that are not only clothes but also symbols of elegance and personality. The brand always strives for sustainable development, while maintaining core values of style and quality in every detail.
7. Modien
Crazy Lips website on Shopify platform
(source: https://moidien.com/)
Moi Dien, founded in 2016 in the heart of Ho Chi Minh City, is a prominent fashion brand founded by Tom Trandt Minh Dao - a former student of Parsons. Since taking the domestic market by storm in late 2017, Moi Dien has become an example for many brands in terms of consistency in fashion direction and steadfastness in their own ideals. The brand always follows a strong vision of the modern fashion market, with experimental designs and environmental protection awareness. Moi Dien has grown from a small community of friends and family to a community of more than 150,000 fans worldwide, who not only encourage the brand to be bold and creative, but also inspire a responsible and sustainable approach to development.
To support global development and optimize online business operations, Moi Dien has chosen Shopify as its main e-commerce platform. Shopify provides powerful tools to help brands easily manage their online stores, support multiple languages and currencies, helping Moi Dien reach and serve international customers effectively. With the support from Shopify, Moi Dien not only enhances the shopping experience for customers but also expands its presence in the global market, affirming its position in the international fashion industry.
8. Leinne
Leinné 's website on Shopify platform
(source: https://leinne.com/en-vn)
Leinné was founded in late 2016 in Paris by Mimi Minh Nguyen, bringing a harmonious combination of natural beauty and minimalist craftsmanship. The brand stands out with timeless clothing and accessories, expressing the intersection between classic and modern. Leinné's creations have been loved by the fashion world and have appeared in many prestigious publications such as Harper's Bazaar, Elle and L'Officiel. With a harmonious color palette and unique handmade materials, Leinné not only creates products but also builds a community of beauty lovers, those who seek new experiences and enrich their lives through travel.
To support its international expansion and optimize its operations, Leinné chose Shopify as its primary ecommerce platform. Shopify offers powerful tools for the brand to easily manage its online store, with multi-language and multi-currency support, making it easy for Leinné to reach and serve customers around the world. Thanks to Shopify’s flexibility and efficiency, Leinné has expanded its presence to multiple countries through concept stores and representative agencies, affirming the brand’s position in the international fashion scene.
Shopify – E-commerce solution for Vietnamese local brands to expand internationally
Shopify is a comprehensive e-commerce platform, specially designed to support Vietnamese fashion brands to manage and develop their online stores professionally. From building a sales website with an attractive interface, clearly reflecting the brand identity, to managing orders and integrating flexible payment and shipping, Shopify provides all the necessary tools for local brands to not only thrive in the domestic market but also expand internationally.
With Shopify, Vietnamese local brands can optimize SEO, increase visibility on search engines and easily manage marketing campaigns, thereby attracting international customers and affirming their position in the market.
Learn more about Shopify at: What is Shopify? Pros and cons of Shopify 2024
Conclude
The Vietnamese local brand market is becoming more vibrant than ever, and investing in e-commerce is necessary to minimize risks and ensure revenue for business operations. Choosing a platform like Shopify will be a strategic step to help these brands affirm their position and expand into the international market. Investing in e-commerce technology not only enhances customer experience but also increases competitiveness in the constantly changing fashion industry.
