Stepping out of the comfort zone of traditional stores: ABC-Mart conquers digital customers with a new shopping experience.

Introduce

ABC-Mart is Japan's leading sports shoe retail chain, owning more than 1,000 stores worldwide and officially present in Vietnam since 2022. Understanding the importance of e-commerce and customer needs, ABC-Mart decided to build the brand's official website in Vietnam after more than 2 years of operation here. Meowcart, with its deep understanding of the Vietnamese market as well as the fashion industry, has become the name that ABC-Mart trusts to "choose the face to entrust" to implement this e-commerce website construction project.

Challenge

Although ABC-Mart has a solid foundation in the traditional retail market, when entering the world of e-commerce in Vietnam, the famous retail chain from Japan faces many big challenges.

No formal e-commerce system yet

Before partnering with Meowcart, ABC-Mart did not have an online sales system in Vietnam. This meant they had to build the entire platform from scratch, including website design, payment integration, warehouse management, and logistics operations.

Optimize user experience

Website interface design not only needs to be professional but also needs to meet the aesthetic taste of Vietnamese customers, especially ABC-Mart followers - those who love youthful, dynamic and modern style. The Meowcart and ABC-Mart teams need to aim for a friendly, easy-to-use interface even for new customers, ensuring aesthetics while maintaining smooth page loading speed. In addition, the website needs to be integrated with smart features to enhance the shopping experience, bringing maximum convenience to users.

Linking payment and logistics systems

Integrating payment and logistics systems is an important issue to ensure a smooth shopping experience. ABC-Mart needs to connect with payment partners, and work with shipping units to optimize delivery times.

Warehouse management and data synchronization

ABC-Mart has a wide product portfolio with more than 800 SKUs, which requires an accurate inventory management system to avoid out-of-stock situations or delays in order processing.

Solution

Recognizing the above challenges, Meowcart has developed an optimized e-commerce website with specific solutions for ABC-Mart.

Modern, user-friendly website design

Meowcart has built a simple but professional website interface, ensuring it suits the needs of Vietnamese customers as well as fashion-loving customers. The website interface not only brings a smooth shopping experience but also helps ABC-Mart maintain a strong international brand image.

Integrating smart features

Meowcart has integrated many important features to improve the shopping experience:

• Product filters help customers search quickly.

• Live Chat provides instant customer support.

• Product reviews help customers make purchasing decisions easily.

• The label display feature helps to show product features and makes it easy for customers to identify.

• Loyalty program to retain loyal customers.

• Payoo payment integration makes transactions safe and convenient.

• Integrate with Meowship: Quickly connect with 3PLs logistics partners to ensure on-time delivery.
  

Optimized performance and display on all devices

Meowcart has optimized page loading speed and ensured the website interface works smoothly on both computers and mobile devices, giving customers a seamless experience.

Strengthening ABC-Mart's Direct to consumer (D2C) sales model

Deploying a sales website is not simply building an e-commerce channel, but also a strategic step for ABC-Mart when choosing the Direct-to-Customer (D2C) model.

As a leading sports shoe retailer from Japan, ABC-Mart has already had a good control over the in-store customer experience. However, with the advent of an e-commerce website, the power of the D2C model has been maximized, helping ABC-Mart reach not only direct shoppers but also those who love to shop online.

This expansion helps ABC-Mart proactively control the customer experience, optimize operational processes and build sustainable relationships with consumers. Thanks to that, the brand not only expands the market but also creates a solid foundation for international fashion brands wanting to develop in Vietnam.

Result

After its launch, ABC-Mart Vietnam's website has made a strong impression, enhancing the online shopping experience and expanding customer reach. The user-friendly interface makes it easy for users to search for products and pay quickly, while the complete online sales system supports the expansion of distribution channels beyond traditional stores. More importantly, the website has contributed to enhancing the ABC-Mart brand, affirming its position in the sports shoe retail market in Vietnam.

The cooperation between ABC-Mart and Meowcart has helped build a solid technical foundation, creating the premise for long-term development. Thanks to the professional website, ABC-Mart not only expands its business but also meets the increasing expectations of Vietnamese customers.